Clean Up Australia Day takes place on March 05, 2017. The day is celebrated annually on the first Sunday of March. However, every day of the year should be Clean Up Australia Day, accroding to the non-profit environmental conservation organisation "Clean Up Australia". This organisation was founded by Ian Kiernan and Kim McKay on 1989. They organize Clean Up Australia Day, as well as many other environmental projects and campaigns all around the globe. Clean Up Australia Day was first held in January 1990, launched by the then Prime Minister, Bob Hawke, and increased ever since. On Clean Up Australia Day people are encouraged to clean up their local areas. Anyone can register places they would like to clean up, so others are able to join.