Singles Awareness Day takes place on February 14, 2017. "Singles Awareness (or Appreciation) Day" (S.A.D.) is a humorous holiday. It serves as an alternative to Valentine's Day for people who are single, that is, not involved in a romantic relationship. Some prefer the 13th or the 15th February for celebration to get away from the commercialism associated with the 14th. Some people who observe S.A.D. do so out of spite for Valentine's Day, as a Hallmark holiday, or for other reasons. On Singles Awareness Day, single people gather to celebrate or to commiserate in their single status. Some want to remind romantic couples that they don't need to be in a relationship to celebrate life.