Friends, family, and lovers often give each other candy, flowers, and cards on Sweetest Day. Like Valentine's Day, the Sweetest Day is associated with heart-shaped boxes, being romantic and using the colors pink and red.
Giving small presents such as greeting cards, candy, and flowers to loved ones
Lovers of Sweetness and candy industrials
Sweetest Day in the Year
A committee of 12 confectioners chaired by candymaker C. C. Hartzell