Significance:
Friends, family, and lovers often give each other candy, flowers, and cards on Sweetest Day. Like Valentine's Day, the Sweetest Day is associated with heart-shaped boxes, being romantic and using the colors pink and red.
Type:
Appreciation Days
Celebrations:
Giving small presents such as greeting cards, candy, and flowers to loved ones
Observed by:
Lovers of Sweetness and candy industrials
Location:
USA
Synonyms:
Sweetest Day in the Year
Initiator:
A committee of 12 confectioners chaired by candymaker C. C. Hartzell