On 02. April 2022, Male Escort's Day takes place worldwide, focusing on escort services for women. The awareness day was launched in 2018 and celebrated for the first time in 2019 to highlight the importance of companionship services in an enlightened and emancipated society. The aim of the day is to show how demanding and varied the work of a male escort is. The date chosen was the birthday of Giacomo Casanova, who was extremely popular with women due to his charisma and intellect as well as his attractiveness, and with whom women wished to surround themselves. The day was initiated by the German escort agency Agents & Heroes, which exclusively arranges dates for men to accompany women.
The awareness day's aim is to raise awareness of the fact that women as well as men have the right to use escort services. According to the initiators of Male Escort's Day, the use of escort services by women should not be considered a taboo. A removal of taboos from the use of the service as well as accompanying women for business is therefore strived for and promoted with the day which is also known as the day of the male escort. While it is socially accepted that men book women as escorts, the opposite is not yet the case.
Accompanying agencies or escort agencies arrange dates for escorts who do not offer their services privately. The majority of the offers are women who are placed with men. Not too often do escort agencies place men with men, and men who offer their services to women are much more seldom found. The least common agencies are those that place women with women. Escort agencies can, for example, celebrate the day of the male escort with special offers.
The task of a booked escort is to prepare an unforgettable time for the customer and to devote his full attention to him or her. The dates often take place in a private setting, but companions for business events, weddings or other private events are often in demand. The companions receive a fee for the time spent together and in some cases specific services are agreed upon. In addition to an attractive appearance, customers in particular place great value on excellent manners as well as the ability to empathize with them and have valuable conversations with them.
The customers of an escort service are often persons who are too busy in their jobs to search for a suitable partner for the desired activities. The use of the service promises them handpicked characters in the best case and an encounter in a safe framework - in contrast to a meeting with a complete stranger, who does not cooperate with an agency. Male Escort's Day can be celebrated e.g., by reading unbiasedly about escort services, talking about the day with others or of course by booking an escort.