On July 23, 2017 the moon reaches its minimum brightness. Therefore it is called new moon. In astronomical terminology, the phrase new moon is the lunar phase that occurs when the Moon, in its monthly orbital motion around Earth, lies between Earth and the Sun, and is therefore in conjunction with the Sun as seen from Earth. At this time, the dark (unilluminated) portion of the Moon faces almost directly toward Earth, so that the Moon is not visible to the naked eye.
The original meaning of the phrase new moon was the first visible crescent of the Moon, after conjunction with the Sun. This takes place over the western horizon in a brief period between sunset and moonset, and therefore the precise time and even the date of the appearance of the new moon by this definition will be influenced by the geographical location of the observer. The astronomical new moon, sometimes known as the dark moon to avoid confusion, occurs by definition at the moment of conjunction in ecliptic longitude with the Sun, when the Moon is invisible from the Earth. This moment is unique and does not depend on location, and under certain circumstances it is coincident with a solar eclipse. (Source: Wikipedia, license: GNU FDL)