International Beer Day is observed on August 04, 2017. It is celebrated on the first Friday of every August. International Beer Day (IBD) was founded in 2007 in Santa Cruz, California. Since its inception, International Beer Day has grown from a small localized event in the western United States into a worldwide celebration spanning 207 cities, 50 countries and 6 continents.
Specifically, International Beer Day has three declared purposes: (1) To gather with friends and enjoy the taste of beer. (2) To celebrate those responsible for brewing and serving beer. (3) To unite the world under the banner of beer, by celebrating the beers of all nations together on a single day.
Participants are encouraged to give one another the 'gift of beer' by buying each other drinks, and to express gratitude to brewers, bartenders, and other beer technicians. In the international spirit of the holiday, it is also suggested that participants step out of their domestic/locally brewed comfort zone and sample a beer from another culture. (With material from: Wikipedia)